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(02) Our Spell · Case study

The Little Store.

A tiny storefront for the food sellers next door: neighbours order from one link and track it to the doorstep, owners run the shop from their phone. Brand identity, mascot and UI/UX.

SCOPE
Brand identity · Mascot · UI/UX
PLATFORM
Web app · Merchant app · Back office
YEAR
2026
Three Little Store screens on phones: the Tetangga Lumpia splash, the store home and tracking the driverThe mark: a little violet shop with a sprout-cat peeking over the counter, beside the wordmarkThe logo on six colours: violet, white, teal, deep navy, a sunset gradient and lilacMeet the mascot: a round sprout-cat in turnaround poses and states, carrying kopi, reading a map, riding a scooter and nappingType specimen: Nunito for the app in four weights, Titan One for the wordmarkThe customer order flow on three phones: waiting for the store, tracking the driver and rating the orderFor the store owner: the prep timer, the home screen with today's earnings and the menuThe back office on a laptop: merchants, customers, revenue and subscriptions, with the merchant list beside itTwo tilted phones with the splash screen and the store home, and the sprout-cat peeking in

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The whole design, written down as a spell: screens, brand and art. You (or your devs) build it.

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  • 5 key screens (and states)
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Everything in one spell: product design, brand and a live website, cared for all year.

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$499

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  • 5 key screens (and states)
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Extra screen or illustrationQuick Charm · $35 each
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Subtotal · Grand Spell$499

Total (invoiced)$499